Chair-ry concept:

Chair-ry is the answer to the era of social disconnection. Unlike most other furniture, Chair-ry emphasizes the creative and emotional connection between the consumer and the product. The user determines the form and Chair-ry rewards with a specific sensation that satisfies the aesthetics and functional need of that user. Because of its shape shifting and customizable nature, imagination is the only thing that stands between the user and endless design possibilities.

CHAIRRY, A'design award competition winning project, Marco Guariglia Design, Size M design studio.